While we were leaving the venue of the event in the email below, my best friend suggested that I blog about the situation that happened that day. I told her that I have too much write ups to focus on and adding more will just increase my pile of to-dos. However, if not for this experience, I would not realize how important it is for other bloggers to be informed about this incident. After all, it may happen again.
I received this email from Martina Neo:
Thanks for the invite. I'm coming.
After that, I never received a reply from her again. On the day of the event, the restaurant was close to empty, except for a few people who are also bloggers. I learned from them that the resto's staff didn't know we were coming. This made us realize that there was no event to begin with.
1. No matter what happens, a PR should always reply to the people he/she invites. A confirmation should be given to the guests. Bloggers who are invited to attend an event should be skeptical if the PR or contact person fails to send a confirmation since the event could be moved to another date, start at a different time,or be cancelled. Also, people should be wary of hoax, - which, I believe, is what happened to us.
2. Research about the PR firm and the name of the sender inviting you. I have researched the PR firm before we went to the place and there was no such thing as Haubrich Communications. However, it got me to thinking that the PR might be new. That was a bad idea.
3. The content of the email should always have a contact number.
4. The invite can spare some details, but it should not be vague like the one sent to me:
I know that I am not a popular blogger, but I’ve attended hundreds of blog events. It’s funny, when I first arrended an event last year, I was very careful and suspicious with the sender. However, after all the blogs I attended, I still fell for a hoax. Maybe it was because I was so at ease and used to attending events that I became complacent. Thank heavens that apart from wasting time and effort, nothing worse happened to me and my fellow bloggers. It was a baffling incident, but it's something I do not regret experiencing.
Written by: Janine Daquio
Edited by: Katrina Pulvera