Monday, September 1, 2014

Alaxan FR: Promoting Pusong Palaban to Gilas Fans

It's a big deal for Filipinos to have the Philippine team play in the 2014 FIBA Basketball World Cup. The last time the country qualified for the World Cup and they surely did not disappoint. I was lucky to be invited by Kezia of Strategic Works, Inc. to the viewing party of Gilas’ debut in the FIBA Basketball World Cup live in Seville, Spain. Skinny Mike’s Sports Bar in BGC, the venue for the viewing party, was packed with a bouncing crowd. To say that the game was exciting would be an understatement.

At the start of the game, the taller Croats prevailed in the first quarter, ending it with a score of 23-9. However in the second quarter, Gilas quickly upped their game by scoring more points, reducing the gap from 14 to 6 points. This made Pinoys hopeful. The halt time score was 37-31. 

The three-point shots of Andray Blatche, Marc Pingris and Jeff Chan greatly helped Gilas Pilipinas to tie the score. Chan was fouled and was able to hit all his three free throws, giving the Philippine team the lead (67-66). Croatia took reins of the game again until Castro tied it at 71, requiring an overtime. The Philippine team could have won if Castro hit his shot, but Croatia prevailed ending the game at 81-78. There was a little heat on the court when the referee did not call the last shot for a foul. Anyway, even if Gilas lost the game, the audience felt like they won. There was no doubt that it was a good game. The Philippine team definitely pushed Croatia to the edge. 
 
With such a physically-taxing game, Gilas Pilipinas relies on Alaxan FR to relieve their muscle pain, sprain, backache and more. Alaxan FR contains a combination of Ibuprofen and Paracetamol. Ibuprofen is a non-steroidal anti-inflammatory drugs that changes the body’s chemical response, giving the body relief from inflammation and pain. Paracetamol, on the other hand, is both a fever and pain reliever.

Missy Cheah, the Alaxan FR assistant product manager, said that Alaxan FR has supported Gilas Pilipinas after showing a nice standing last year. “Our Gilas Pilipinas players relied on their fighting hearts and pushed their physical strengths to the limit to beat the odds. This is what our pusong palaban, katawang Alaxan campaign is all about, reminding ordinary people that to overcome challenges, they must have a warrior’s heart and an able body that can effectively conquer pain,” Cheah said.

Comedy mentalist and blogger Marcelle Fabie receives a Gilas Pilipinas signed basketball for his live tweet during the media viewing party. 
To motivate fellow Filipinos, Alaxan FR made all the games the Gilas Pilipinas played in their Courts of Inspiration. On September 3, the game between Philippines vs. Puerto Rico game will be shown at Courts of Inspiration in Barangay Cataggaman Nuevo, Tuguegarao City and Barangay Matina Crossing, Davao City. Meanwhile, Philippines' final game against Senegal will be shown at the Courts of Inspiration in Barangay Taclobo, Purok Santan, Dumaguete City and Barangay Cabu, Cabanatuan City on September 4.

In building the Courts of Inspiration, Alaxan FR provides the construction materials and secures a partnership with local government officials to mobilize the townspeople in constructing the play centers. 
The audience erupts into cheers during an exciting part of the Philippines vs. Croatia game at the Alaxan FR exclusive media viewing party at Skinny Mike’s Sports Bar.
We have witnessed the flaming desire of Gilas Pilipinas to make the country stand out in the 2014 FIBA World Cup and they were remarkable. It's a good thing that Alaxan FR keeps the team pain-free caused by battling the world stage. Go Gilas Pilipinas!



Written by: Janine Daquio
Edited by: Katrina Pulvera
Photos: Janine Daquio & Strategic Works, Inc.

14 comments:

  1. Waoo great post. Pictures are showing real fun. It just a great game. xx

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  2. great way to motivate and encourage fans and the gilas team - kaycee an

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  3. I'm never a fan of football but the energy and happiness during the matches (especially when you watch a match in a huge crowd) is infectious!

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  4. How I observed that every company should advertised their product to level up with the modern time. Promotions are very effective when there's truth about their advertisements.

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  5. Must have been so much fun watching that match with all those fans like yourself! We had so much fun watching at home.

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  6. Congratulations to Philippine team for putting up a goop fight againsg croatia in the 2014 FIBA Basketball World Cup! Way to go!

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  7. This event looked like a ton of fun! :D It's always great to see people supporting Gilas! I hope they go far! :D

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  8. It's great when companies work together with recreational bodies to improve the standards of overall sports, benefiting those from the grassroot levels too

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  9. Alaxan FR is that effective on my back pains. Though Gilas won just a game, our team made a big impact in FIBA basketball.

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  10. Gilas really gave the world a good fight. Perfect for Alaxan's pusong palaban campaign.

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  11. Good one i think you had enjoyed a lot duringthis game ,Great post
    cheers

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  12. It looks like you all enjoyed the game. Good for Alaxan FR they have brought the game to the communities too for the commoners to watch Gilas. - KarenT

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  13. I didn't know Alaxan had those Courts of Inspiration, it's nice to know they give back to the community. Also, they help us cheer for our beloved Gilas with those free viewing on the courts.

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  14. After all what happen, It deserves a celebration. Congrats Gilas

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